Marketing Analytics Services: Know What Works, Cut What Doesn't
Know what works, and cut what doesn't. Our marketing analytics services give you tracking you can trust and reports that answer real business questions. Which channels bring customers? Where do people drop off? What is each lead costing? We set up measurement correctly, respect your visitors' consent choices, and turn the data into dashboards your team will actually use.
Signs your measurement needs attention
- Numbers don't match. Analytics, ad platforms and your CRM all report different results.
- Conversions aren't tracked, or are counted twice, so platforms optimise for the wrong thing.
- Tracking broke after a redesign, a new cookie banner or a platform change, and nobody noticed for weeks.
- Reports take days to assemble by hand from several tools.
- Nobody acts on the data, because reports show traffic but not outcomes.
What our marketing analytics services include
Measurement plan
We start with your business goals, then decide which actions to measure, how to name them and where the data should go. A clear plan stops tracking from growing into an unreliable tangle.
Analytics and tag setup
We configure your analytics platform and tag management so that page views, events and conversions are recorded consistently. Modern analytics tools are built around events, such as form submissions, sign-ups, bookings and purchases, as explained in Google's documentation on Analytics events.
Conversion tracking
We track the actions that matter to your business, and connect them to ad platforms and your CRM so every channel is judged on real results.
Consent-aware measurement
Across the EU, most analytics and advertising trackers need visitors' consent before they run. Under the ePrivacy rules, consent must come before data is read or written on a device, and the European Data Protection Board's guidelines on consent say scrolling doesn't count. We connect tracking to your consent banner so tags respect each visitor's choice. Tools such as Google's consent mode support this.
Data quality audit
For existing setups, we check for missing, duplicated or broken tracking, mismatched settings and data gaps, then fix them in priority order.
Dashboards
We build dashboards around the questions your team asks each week: leads by channel, cost per lead, conversion by page, revenue by campaign. Each one is shaped for the people who'll use it.
Reporting and insights
Regular reports explain what changed, why it matters and what to do next, in plain language rather than a wall of charts.
From data to decisions
| Question | What we measure |
|---|---|
| Which channels bring customers? | Conversions and revenue by source and campaign |
| Where do visitors drop off? | Funnel steps by page, device and audience |
| What does each lead cost? | Spend divided by tracked leads, per channel |
| Which content works? | Engagement and conversions by page |
| Are campaigns improving? | Trends against a clear baseline |
How we work
Discovery
Goals, current tools, data flows and reporting needs.
Audit
Review existing tracking for gaps and errors.
Plan
A measurement plan with events, conversions and naming.
Implement
Tags, consent integration, conversions and connections.
Validate
Test every event and compare data across tools.
Report
Dashboards and regular insight reports.
Is this the right service for you?
| If you need… | Start with |
|---|---|
| Reliable tracking, dashboards and reporting | Marketing analytics services (this page) |
| To use the data to improve conversion | Conversion rate optimization |
| Ad campaigns optimised to real conversions | Paid ads (Google & Meta) |
| Email results connected to sales | Email & CRM marketing |
Frequently asked questions
Typically a measurement plan, analytics and tag setup, conversion tracking, consent integration, data quality audits, dashboards and regular reporting.
Different tools count differently. They use different attribution rules, time windows and consent effects, and some conversions go untracked. We align settings where possible and explain the remaining differences.
Yes. When visitors decline tracking, some data isn't collected. A correctly connected consent setup protects your visitors' choices and keeps the data you can collect accurate.
Yes. We audit what's missing or duplicated, rebuild the affected tracking and validate it before relying on the data again.
We work with the tools that fit your stack and budget. [Tool names to be confirmed: see open questions.]
Pricing depends on the number of tools, conversions and dashboards involved, so contact us for an estimate.
Let's make your data trustworthy
Tell us which tools you use and which questions you can't answer today. We'll come back with a clear next step.