PPC Management Services for Google Ads and Meta Ads
Turn ad spend into measurable leads and sales. Our PPC management services plan, build and run your Google Ads and Meta Ads campaigns around one question: what does each euro bring back? We set up tracking you can trust, test ads and audiences continuously, and report in plain language on cost per lead, sales and return on spend.
Where paid ads budgets usually leak
Most underperforming ad accounts share the same problems:
- Tracking that doesn't measure what matters. Clicks and impressions are counted, but enquiries and sales aren't, so the platforms optimise for the wrong thing.
- Broad targeting. Ads show for irrelevant searches or to people who will never buy.
- One ad, never tested. The same message runs for months without challengers.
- Weak landing pages. Traffic goes to a generic homepage instead of a page built for the ad's promise.
- Set and forget. Campaigns aren't reviewed often enough to catch waste early.
What our PPC management services include
Account audit
For existing accounts, we review structure, targeting, search terms, ads, budgets and tracking, and list the fixes in order of impact.
Conversion tracking
Before spending more, we make sure the actions that matter are measured: form submissions, calls, bookings and purchases. Google describes conversion measurement as the basis for knowing which campaigns work. We set it up in line with the consent choices your visitors make.
Google Ads campaigns
Search campaigns for people actively looking for what you sell, plus Shopping, display, video and remarketing campaigns where they fit your goals. Keyword research, negative keywords and ad copy are built around buyer intent.
Meta Ads campaigns
Facebook and Instagram campaigns that reach people by interest, behaviour or similarity to your customers. Creative is designed for the feed and stories, and tested systematically.
Ad creative and copy
We write the ads and produce the visuals, and keep testing new angles, offers and formats against the current best performer.
Landing page recommendations
We check that each campaign sends people to a page that matches the ad's promise and makes the next step obvious. For deeper improvements, our conversion rate optimization service takes over.
Budget management and bidding
We spread budget across campaigns based on results, adjust bids and bidding strategies, and move money away from what isn't working.
Reporting
Each month you get a clear report: spend, leads or sales, cost per result, what we tested, and what's next.
Google Ads or Meta Ads?
| Item | Google Ads (search) | Meta Ads (Facebook and Instagram) |
|---|---|---|
| How people find you | They search for what you offer | You reach them while they scroll |
| Best for | Capturing existing demand | Creating demand and building awareness |
| Strengths | High intent, clear keywords | Visual storytelling, detailed audience targeting |
| Common uses | Services, local businesses, B2B, e-commerce | Consumer products, events, lead generation, remarketing |
Many businesses benefit from both: search to capture people who are ready to act, and social to reach people before they start searching.
How we manage your campaigns
Audit or discovery
Review the existing account or define goals, budget and audience for a new one.
Tracking
Set up and test conversion tracking.
Build
Campaign structure, targeting, ads and landing page checks.
Launch
Go live with conservative budgets and close monitoring.
Optimise
Regular reviews of search terms, audiences, ads and bids.
Report
Monthly results and plans for the next period.
Is this the right service for you?
| If you need… | Start with |
|---|---|
| Paid campaigns on Google and Meta that produce leads or sales | PPC management services (this page) |
| An organic social presence and community | Social media marketing |
| Higher conversion from the landing pages your ads send traffic to | Conversion rate optimization |
| Reliable tracking across all channels | Analytics & reporting |
Frequently asked questions
Typically account audits, conversion tracking, campaign setup, keyword and audience targeting, ad creative, bid and budget management, ongoing testing and monthly reporting.
It depends on your market, competition and goals. We'll recommend a starting budget that's large enough to learn from, then scale what works.
Campaigns can start getting traffic soon after launch, but they need time and data to optimise. We review early results closely and explain what to expect for your account.
We recommend that ad accounts are set up in your business's name so you keep full ownership and history. [To be confirmed: see open questions.]
Neither is better in general. Google captures people already searching, and Meta reaches people based on interests and behaviour. Many businesses use both, with different goals for each.
Management pricing depends on the number of platforms, campaigns and the level of creative work, so contact us for an estimate.
Let's review your ad spend
Tell us what you're spending today, or plan to spend, and what a good lead or sale looks like. We'll come back with a clear next step.