Website Redesign Services That Protect Your Rankings
Modernise without losing your rankings. Our website redesign services are for businesses with a site that works against them: it looks dated, it's hard to update, or it no longer reflects what you do. We rebuild it around what visitors need today. If you're also changing platform or CMS, we migrate your content and redirect every important URL, so the traffic you've earned follows you to the new site.
When a redesign makes sense, and when it doesn't
A redesign is a big step, and it isn't always the right one. It usually makes sense when:
- The site no longer matches the business. Your services, audience or brand have changed, but the website hasn't.
- Updating it is painful. Simple edits need a developer, or the CMS is outdated and unsupported.
- Visitors struggle. People can't find key information on mobile, or enquiries have dropped while traffic hasn't.
- The platform is holding you back. It's slow, insecure, or can't support features you need.
If the site is basically sound and only a few pages underperform, targeted fixes may be faster and cheaper. We'll tell you if that's the case.
What our website redesign services cover
Audit of your current site
Before changing anything, we look at what already works. We review analytics, top landing pages, search performance, conversion paths and user experience. The pages that bring traffic and leads today get special care in the new version.
Content inventory
We list every page and decide its future: keep, improve, merge or retire. Pages with no visits and no purpose are removed or combined, and valuable content is carried over and updated.
New structure and design
We redesign the navigation, page layouts and visual style around your current audience and goals. The new design keeps what visitors already rely on and fixes what slows them down.
Replatforming and content migration
When the site moves to a new CMS or platform, we move the content with it: pages, posts, media, metadata and, for stores, products and customer records. Where possible we migrate in bulk with scripts and then check the results, rather than relying on copy-and-paste.
URL mapping and redirects
Every old URL that matters is mapped to its closest new equivalent, with permanent (301) redirects in place for launch day. This is the single most important step for keeping search rankings and inbound links.
Launch checks and monitoring
On launch day we test redirects, check the new sitemap, confirm the site can be crawled, and watch for errors. In the weeks after, we monitor traffic and search performance and fix issues quickly.
How we protect your search rankings
Google's own guidance on site moves sets out the core steps. We build each one into the project plan.
| Risk during a redesign | How we handle it |
|---|---|
| Old URLs return "page not found" | Map every important URL and add server-side permanent redirects |
| Redirect chains slow crawling | Point each old URL straight to its final destination |
| Many pages redirected to the home page | Redirect each page to its most relevant new page |
| Search engines can't find the new pages | Submit a new XML sitemap and update internal links and canonical tags |
| Valuable content lost in the rewrite | Carry over or improve the pages that already rank and convert |
| Problems spotted too late | Monitor crawl errors, traffic and rankings closely after launch |
Even with careful planning, rankings can fluctuate for a while after a large change while search engines reprocess the site. Good preparation keeps that period short and the dip small.
How a redesign project runs
Audit
Analytics, content, search and UX review of the current site.
Plan
New sitemap, content decisions and the URL redirect map.
Design
Wireframes and visual designs for the new site.
Build and migrate
Development on the new platform, with content migrated and checked.
Pre-launch QA
Redirect testing, crawl checks, speed and accessibility checks on a staging site.
Launch and monitor
Go live, then track traffic, errors and rankings, and fix issues quickly.
Is this the right service for you?
| If you need… | Start with |
|---|---|
| A better version of your existing website, or a move to a new platform | Website redesign services (this page) |
| A first website, designed from scratch | Website design & UI/UX |
| A rebuilt online store with complex catalogues or integrations | Enterprise e-commerce |
| A diagnosis of why your rankings are falling | SEO audit |
| Ongoing updates and fixes after launch | Maintenance & support |
Frequently asked questions
It can if URLs change without redirects, valuable content is dropped, or the new site is harder to crawl. With careful URL mapping, permanent redirects and post-launch monitoring, most of that risk can be managed. Some short-term fluctuation is still normal.
Google recommends keeping redirects for at least a year, and longer is safer. We usually advise keeping them permanently unless there's a strong reason to remove them.
Yes. Replatforming is often the main reason for a redesign. We'll help you choose a platform that suits how your team works, then migrate content and set up redirects.
No. We keep content that performs well, improve pages that are close to working, and only rewrite or remove what no longer serves a purpose.
If your current site has traffic, rankings or links worth keeping, a redesign that protects them is usually the better choice. If you have almost no existing presence, our Website Design & UI/UX service, which is built for new sites, may suit you better.
Timelines and pricing depend on scope, so contact us for an estimate. The number of pages, the amount of content to migrate and whether the platform changes have the biggest effect.
Let's plan your redesign
Send us your current site address and tell us what isn't working. We'll come back with a clear next step.